Visual identity for a fictional Audible Original title.

 

Brief By D&AD, Audible

Discipline Branding, Identity

A complete identity for the Audible Original title ‘There’s a Noise in the Shed’, an audio book aimed at younger families listening together. Utilising a hand-drawn style and bright colours with illustrations of fantasy icons such as dragons, castles and crowns in order to appeal to the target audience. The dark shadow of the shed and ooze dripping from the window provide a sense of mystery and intrigue to the otherwise happy scene. Finally, hand-lettered type ensures the text feels in line with the illustration style and adds character, helping the title to stand out on the Audible store.

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