A new packaging concept to make food shopping more sustainable.
Brief By Creative Conscience
Discipline Packaging, Sustainability,
Collaborators Daniel Trend, Michael Rozen, Ben Gage
Awards Highly Commended Creative Conscience - 2020
The UK alone produces more than 170 million tonnes of waste every year, much of it food packaging. Refill aims to solve this by adapting community driven zero-waste systems for use in busy supermarkets. Refill will save both material waste by reusing packaging and food waste, as users will only buy what they need. By utilising existing food-safe glass jars and integrating them with a new system of lids, Refill allows users to reuse containers they already own, whilst expanding their functionality. Such as, adding a spout lid to a regular glass jar, enabling it to keep the liquid fresh whilst also making it easier to pour.
Firstly, we discovered that already many people try to reuse food packaging e.g. jars or takeaway containers as much as possible. We then tested ways in which the refillable system currently employed by zero-waste stores could be introduced to the busier environment of a supermarket. This would make it easier and more convenient for the consumer to reuse these jars and containers.
Refill is a system of lids which add additional features such as spouts onto any regular jar. This makes it easier to pour liquids and dry-goods, ensuring packaging reuse is as convenient as possible. To further encourage use, an app counts how much CO2 each user has saved by reusing containers compared to standard packaging and ranks each individual amongst their friends.
